Kinstead Health
NP founder story · Massachusetts

How Anthony Rodriguez built a primary care practice patients were waiting for.

With Kinstead, Anthony launched Stellar NP in Massachusetts, brought his relationship-centered model of care to life, and reached 200 completed visits within five months.

Anthony Rodriguez, FNP-BC·Founder, Stellar NP·Malden, MA
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Anthony Rodriguez, FNP-BC
Anthony Rodriguez
FNP-BC · Founder
Stellar NP
200
Completed visits
Reached by month 5
8
Payers in network
With 2 more in progress
2 weeks
Booked out
Fully scheduled, two weeks ahead
The clinician

A primary care NP with a clear point of view on care.

Anthony Rodriguez is a board-certified family nurse practitioner who spent years in family medicine and comprehensive primary care, including time in major Boston healthcare settings. Across those years he built a conviction about what good primary care actually requires: time, attention, and follow-through.

He didn’t set out to become a business administrator. He set out to practice medicine the way he believed it should be practiced — unrushed, thoughtful, holistic, clinically strong, and genuinely centered on the person in front of him.

Anthony Rodriguez
FNP-BC · Founder, Stellar NP
Areas of care
Comprehensive primary careMedical weight lossMental health supportUrgent concernsSexual healthSkin & hair careLGBTQ+ careMedical marijuana evaluations
People really needed a little bit more time, more care — which was lacking in the current infrastructure.
Anthony RodriguezFNP-BC · Founder, Stellar NP
The problem he saw

The gaps he kept running into.

Traditional primary care wasn’t built for the kind of care Anthony wanted to give. The same limitations showed up again and again — for patients and for clinicians.

Rushed visits

Not enough time to address more than one thing — or to address it well.

Limited access

Getting in the door — or reaching a provider between visits — was harder than it should be.

Long waits

New patients waiting months for an appointment that should have been weeks away.

Concerns half-addressed

Symptoms treated on the surface, with the underlying questions left for “next time.”

Clinician burnout

A pace that wears down even the most dedicated NPs, and the patients feel it too.

He wanted to build something different.

The practice he built

Stellar NP — modern primary care, your frequency.

A hybrid, virtual-first primary care practice in Malden, Massachusetts, built around longer visits and real access. Comprehensive primary care with a focus on medical weight loss, for adults 18 and over — insured or uninsured.

Comprehensive primary careMedical weight lossMental health supportUrgent concernsSexual healthSkin & hair careLGBTQ+ careMedical marijuana evaluations
Stellar NP’s practice home at the 578 Main Street professional center in Malden, Massachusetts
Location
Hybrid, with an in-person space
Serving Malden & the surrounding area
Hours
Evenings & weekends
Mon/Wed to 8p · Sat 10a–5p
Access
Self-scheduling
Book online, on your time
Patients
Ages 18+
Insurance-based & self-pay
The launch path

From signed to 200 visits in about six months.

The work happened in steps — credentialing, a first patient, a public launch, and then a panel that grew steadily by word of mouth.

  1. Oct 30, 2025
    Signed with Kinstead
    Credentialing and payer enrollment begin.
  2. Late Jan 2026
    First in-network patient
    The first insurance-based visit at Stellar NP.
  3. Feb 2026
    Stellar NP launches publicly
    Self-scheduling opens to the community.
  4. Week 18
    100 completed visits
    Word of mouth starts to build the panel.
  5. Week 23
    200 completed visits
    Visits double in about five weeks.
  6. Today
    Booked two weeks out
    Patients return an average of 1.7 times.
Cumulative completed visits
100200SignedWeek 18Week 23
1.7×
Average visits per patient
2 wks
Booked out, and holding

In network, and growing.

8 payers active · 2 in progress
BCBS Massachusetts
Aetna
Cigna
UnitedHealthcare
Harvard Pilgrim
Mass General Brigham
Medicare (FFS)
MassHealth / Medicaid
The operational partner

Anthony brought the vision. Kinstead cleared the operational path.

Anthony owns Stellar NP — always. Kinstead handled the back-office layer of launching and growing it, so his energy could stay on clinical care.

Credentialing & enrollment

Payer applications and follow-through to get in network.

Billing & back office

Claims and revenue cycle handled behind the scenes.

Launch planning

A clear path from signed agreement to first patient.

Website & setup

Practice presence and the tools to run it, ready to go.

Scheduling support

Self-scheduling that keeps the calendar full and simple.

Marketing & growth

Guidance on growing the panel, thoughtfully.

Technology

The infrastructure to run a practice, maintained for him.

Weekly support

Ongoing problem-solving, week after week.

It really took a lot off my chest in terms of focusing on the clinical aspect.
Anthony RodriguezFNP-BC · Founder, Stellar NP
What patients noticed

What care feels like at Stellar NP.

The same words keep coming up in patient reviews — the exact experience Anthony set out to build.

ThoroughCompassionateWarmAttentiveUnrushedThoughtfulEducationalListensFollows through
Anthony is an incredible NP. It is so difficult to find a provider who hears a patient out and goes above and beyond to solve the problem, not just treat the symptoms.
Morgan D.
He made me feel comfortable and listened to me and answered all my questions without rushing to his next patient.
Sean B.
Very rarely in this day and age do we get a provider that actually cares about your well-being and time, and not just someone who makes you feel like a number.
Mario D.
He takes the time to understand all of your concerns without rushing or pushing unnecessary medications or diagnoses.
Catherine R.
This is exactly how healthcare should feel.
Parth C.
What other NPs can learn

What this means if you’re thinking about it.

01

You don’t need to be an influencer.

Anthony grew a full panel through referrals and word of mouth. The care did the marketing.

02

You don’t need $75K–$100K up front.

A launch can be stepwise. You don’t have to fund a full clinic build-out to begin.

03

You can begin one step at a time.

Sign, credential, see a first patient, open scheduling — each phase builds on the last.

04

Relationship-centered care is a real differentiator.

Unrushed, thorough visits are what patients notice, and what brings them back.

05

The right support lets you focus on care.

With the operational layer handled, clinically strong NPs can do what they trained for.

I’m excited to offer high-quality care for patients that I care for, being there in terms of their neighborhood primary care provider, and really having a better quality of life at the same time.

Anthony Rodriguez, FNP-BC
Independent. Not alone.

Ready to build your own version of independent practice?

Kinstead helps nurse practitioners launch and grow insurance-based private practices.

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Founder story shared with Anthony Rodriguez, FNP-BC. Stellar NP is independently owned and operated by Anthony Rodriguez. Kinstead provides operational support; it does not own or control the practice.