October 2026
A $9.99 per-session fee
Charged on every marketplace-sourced patient — for as long as you see them. Rolling out across VA, WA, GA, OH, IL, then nationally.
For nurse practitioners considering their options
Headway rents you patients. Kinstead helps you build a practice.
Your name. Your LLC. Your website. Your patients. $60 a month for the tech — the rest is yours to keep.
The difference, side by side
Two models. One lets you own what you build.
Both platforms handle credentialing and insurance billing. Here is where they diverge.
| Headway | Kinstead | |
|---|---|---|
| What you're building | Headway's book of business | Your own LLC |
| Your brand | A profile on their site | Your name, your website |
| If you leave | Patients stay on the platform | Patients come with you |
| Your EHR | A therapy EHR with prescribing bolted on | Built for NPs in outpatient practice |
| Marketplace fee per visit | $9.99 per session, forever | None |
| Name & likeness rights | Theirs, perpetually † | Yours |
| ID verification | Biometric scan (Persona) | Standard credentialing |
| Can you hire other NPs? | No | Yes, under your LLC |
†Proposed in Headway’s October 2026 provider agreement; pulled after provider backlash.
What this looks like
Your name on the sign. Your name on the LLC.
A Kinstead-supported practice is yours in every way that counts. You own it. Your patients are your patients. We handle the credentialing, billing, and back-office so you can run it.
The context
What changed at Headway in 2026
A pattern. Each move on its own is defensible. Together they tell providers who owns the relationship.
October 2026 · withdrawn
Rights to your name and likeness
A revised provider agreement claimed perpetual rights to clinicians' name, image, and voice. Pulled after providers revolted.
January 2025
Optum rate cuts, absorbed
A 29% drop on 90834 for some clinicians — passed through to providers, not the platform.
Mid 2026
Biometric verification required
Mandatory ID scans for providers and for psychiatric patients, through a third-party vendor.
Honest answers
What you’re actually asking
Can I use both services?
Yes. Nothing on the Kinstead side is exclusive — many nurse practitioners run both while they figure out which model fits.
What services do you offer?
Credentialing and insurance paneling, billing and claims, a branded website for your practice, and the EHR to run it. The operational layer behind a practice you own — not your clinical decisions.
What EHR do you use?
Our own — built specifically for nurse practitioners in outpatient practice. Not a therapy EHR with prescribing bolted on top, which is what Headway runs. Included with your $60 a month.
Build something that’s yours.
Tell us about your practice. We’ll walk you through what it looks like to leave the marketplace.